THE TREE OF LIFE
A monumental video art experience of threatened world species
Portraits of threatened species creates a cutting edge video art installation
engaging human beings in an emotional, sensory, biophilic experience.
A MONUMENTAL VIDEO ART EXPERIENCE OF THREATENED WORLD SPECIES
Portraits of threatened species creates a cutting edge video art installation
engaging human beings in an emotional, sensory, biophilic experience.
CONSERVATION IS THE PERFECT COGNITIVE STORM
Cognitive science tells us that humans cannot process problems that are long-term, invisible, and that have delayed consequences.
The loss of biodiversity is this kind of problem.
Human neural pathways are not effected by facts about invisible threats but by emotions about visible threats.
Behavior is changed by impacts to our primary cognitive system, the immediate, the visual, the immersive.
ART HAS THE POWER
By engaging the brain’s primary response system, visual art has the power to alter our emotions and so alter our decisions.
An immersive video art experience that engages the visual, audial, olfactory, and spatial senses has the power to develop a new cognitive pathway for understanding the interconnectedness of life.
The Tree of Life seeks to create a new heuristic in the cultural consciousness.
A SINGLE WORK
By integrating the best of what ART does and the best of what SCIENCE does we can address both science’s and art’s problems.
The Tree of Life brings three disciplines together seamlessly to forge a new pathway to understanding biodiversity on earth and the interconnectedness of life.
Changing minds, changing culture.
“The way to people’s hearts is through their eyes.
I support The Tree of Life project because it seeks a way to people’s hearts as a way to raise public awareness and save species.
There can be no greater mission: This is about the future of life on Earth, and the kind of planet we all want to live in.”
JOEL SARTORE
FOUNDER
NATIONAL GEOGRAPHIC PHOTO ARK
“The Tree of Life project is a striking and effective example of the blending of science and the creative arts, each of the two promoting innovation in the other for the benefit of world biodiversity.”
EO WILSON
“Both science and art are built on a foundation of curiosity. But science can only go so far. We rely on the arts to connect people with these species and their stories on a much more emotional level. The Tree of Life project is an initiative that is going to connect with a broad audience on a very visceral level.”
ROBIN MOORE
NATIONAL GEOGRAPHIC PHOTOGRAPHER
GLOBAL WILDLIFE CONSERVATION
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